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Be More Than A Bystander and the Grey Cup

The groundwork laid by EVA BC’s Be More Than a Bystander initiative led directly to the creation and implementation of the Canadian Football League’s Policy on Violence Against Women in 2015 that applies to all CFL players, coaches, officials, executives and staff across Canada. The policy was developed in conjunction with anti-violence experts from the Ending Violence Association of Canada (EVA CAN). EVA CAN regularly delivers workplace training on gender-based violence to CFL teams across the country and acts as a permanent consultant to the CFL on critical incidents involving gender-based violence.

In a historic move, the CFL is providing EVA Canada space in their commemorative Game Day Program for the 105th Grey Cup Championship to profile our partnership, the teams with a Be More Than A Bystander program and a call to action – asking all CFL fans to Speak Up and Be More Than A Bystander to Violence Against Women.

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This PSA was featured on the jumbo screen in-stadium before the quarter-final and semi-final games leading up to the Grey Cup, and then highlighted at the 105th Grey Cup Game held in Ottawa on November 26, 2017: